Founded in 2015 the Mooiste brand is all about quality, colour, and design that compliments.
 
Anze van Staden, the founder, and owner of Mooiste was drawn towards a niche and eccentric style from a young age. Her biggest problem was that very little was on offer when visiting the main-stream retail chains. “I always had to mix and match outfits. Still, I was not 100% satisfied. Traveling abroad as a photographer re-ignited my passion for fashion and I started Mooiste when I arrived back in South Africa in 2015”. 
 
Anze sources all items personally and a key differentiator of Mooiste is that we stock limited items, per design, to ensure unique exposure for the Mooiste customer. 
 
We are all unique and beautiful in our own way. At Mooiste our aim is to showcase that beauty. There’s no bigger compliment than seeing a client smile in a Mooiste product. We simply love positive energy – it’s what Mooiste is all about.